About

DEGLET NOOR

Global Market Intelligence

The Science & Seasonality of Deglet Noor

Procurement Seasonality

Planning your shipment? Prices are typically most competitive during the peak harvest window (Oct-Nov).

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

Growth Phase

Maturation

Harvest

Peak Harvest

Export Peak

High Demand

(Swipe table to see full year)

Global Date Flow: Where do they go?

Tunisia is the world's #1 supplier of Deglet Noor. Here is how the market moves:

USA (Rising Star)

Demand for Pitted Dates is surging due to the "Energy Bar" and healthy snacking boom. The USDA recently invested $24M to boost Tunisian exports here.

Germany

The top destination for Organic Dates. German buyers prioritize IFS/BRC certification and low residue levels.

France (The Hub)

A major re-export hub. France imports massive volumes of bulk dates to re-package for European retail chains.

Asia (Growth)

Indonesia and Malaysia are key growth markets, with high demand for "Honey" texture dates.

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"Fingers of Light"

The name Deglet Noor literally translates to "Date of Light." Why? Because a true Deglet Noor is translucent. If you hold it up to the sun, you can actually see the seed inside. This is the ultimate quality test for authenticity.

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Bread of the Desert

For 5,000 years, nomadic tribes called these dates the "Bread of the Desert" because they are nutritionally complete. Unlike other sweets, they contain fiber, potassium, and magnesium.

Deglet Noor vs. Medjool

Feature	Deglet Noor	Medjool
Appearance	Translucent Amber	Dark / Opaque
Texture	Firm & Chewy	Soft & Creamy
Primary Use	Processing / Baking	Table Snack
Shelf Life	12+ Months (Robust)	6 Months (Sensitive)

Carbohydrate Profile

Deglet Noor has a balanced sugar profile (Sucrose/Glucose/Fructose), making it ideal for energy bars as it holds structure better than high-fructose varieties.

~38%

Sucrose

~31%

Glucose

~31%

Fructose

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Consumer Demand Drivers

Why Retailers Are Switching to Dates

The modern consumer is moving away from refined sugars. The Deglet Noor is perfectly positioned to capture the "Clean Label" market share.

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Natural Energy

A complex carbohydrate source (Glucose/Fructose) providing sustained energy without the glycemic crash of processed sugar. Ideal for the sports nutrition sector.

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Gut Health

High dietary fiber content (8g/100g) supports digestive wellness. A key selling point for functional food brands.

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Heart Health

Contains more Potassium than bananas, supporting blood pressure regulation and cardiovascular health.

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Free-From

Naturally Gluten-Free, Vegan, Non-GMO, and Fat-Free. It fits every major dietary trend (Paleo, Whole30, Plant-Based).

Nutritional Profile (per 100g)

Energy 282 kcal

Total Fat 0.4g

Cholesterol 0mg

Potassium 656mg (19% DV)

Total Carbohydrate 75g

Dietary Fiber 8g (32% DV)

Sugars 63g

Protein 2.5g

*DV = Daily Value based on a 2,000 calorie diet.

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